Choosing the right SEO company

There are 2 main areas that SEO companies use to improve the rankings of their clients websites. While no one knows exactly how the Google algorithm works (except the people who wrote it) a good SEO company which studies Google religiously will have a very accurate picture of how it works, with a long list of highly ranked websites in competitive niches to prove it.

The art of SEO is no secret

Information about how search engines work is freely available online for those willing to learn. There are many online resources such as:

• SEO Moz
• SEO Book
• SEO Round Table

We frequent these forums and regularly contribute to the discussions on what makes search engines tick.

Ranking factors

#1 On page SEO

(the art of modifying the data on the website to increase the relevance of the website for a particular keyword).

• Use of keywords in the text of the website
• Use of keywords in the headings of the website
• Use of keywords in the titles of the website
• Overall theme of website based on topic of content
• Keywords used in BOLD text
• Positioning of keywords on a page
• Use of keywords in links on page

#2 Off page SEO

• Use of keywords in links to site
• Linked to from trusted sites
• Linked to from related sites
• Linked to from sites in same country

Other factors

There are several other important factors that a good SEO company will always consider as a priority:

• Page load time
• Visitor bounce rate
• Web host location
• Web host reliability
• Conversion rate of site